Kevin Phillips Takes the Helm at AFC Fylde

AFC Fylde embarks on a new journey with Kevin Phillips as their head coach. The appointment brings a wave of excitement among fans hoping for a turnaround this season.

Phillips, renowned for his goal-scoring prowess and coaching capabilities, steps in to uplift the struggling team. His journey from Hartlepool to Fylde highlights his commitment to achieving excellence in football.

Kevin Phillips Takes Charge at AFC Fylde

Kevin Phillips, a former football hero at Sunderland and an England international, takes a new step in his career as the head coach of AFC Fylde. After guiding Hartlepool impressively, Phillips replaces Chris Beech, amid high expectations to uplift the team in the National League.

Phillips arrives with a seasoned portfolio, having held coaching roles across notable clubs including Leicester City and Derby County. His Premier League experience is set to bring a fresh perspective to the Coasters, who had a challenging start this season, achieving only one victory in eight games.

A Challenging Start to the Season

With only one win in their first eight National League matches, AFC Fylde found themselves struggling early in the season. Chris Beech’s departure opened the door for Phillips to bring his expertise to the team.

Fylde’s current situation is precarious, sitting near the relegation zone. The team needs a significant boost to regain form and confidence among players and fans alike.

The Impact of Phillips at Hartlepool

Hartlepool saw a remarkable turnaround under Phillips’ brief tenure. Arriving when the team was hovering near relegation, he helped them climb up to 12th place by the season’s end.

Despite his success, Phillips departed Hartlepool unexpectedly at the season’s end, as the club chose to move in a different direction by appointing Darren Sarll instead.

His departure was surprising given his track record during the stint, but now presents an opportunity for AFC Fylde to benefit from his motivational skills and strategic vision.

Phillips’ Storied Playing Career

Before transitioning into coaching, Kevin Phillips enjoyed a distinguished playing career. He scored 287 goals and earned eight England caps, an admirable feat for any striker.

Most notably, Phillips became the first English player to win the prestigious European Golden Shoe award in 2000, a testament to his outstanding abilities on the pitch.

His vast experience as a top striker is anticipated to inspire and impart a winning edge to his players in his new coaching endeavor.

Words from the Club Chairman

David Haythornthwaite, chairman of AFC Fylde, shared his excitement about the new appointment. He expressed confidence that Phillips’ leadership will invigorate the team and bring joy back to the supporters.

Haythornthwaite acknowledged the efforts of interim coaches Nathan Delfouneso and Chris Neal for their dedication, which saw the team secure crucial points recently.

Looking Ahead to Upcoming Matches

Phillips’ first major challenge is the FA Cup fourth qualifying round game against Rochdale. It’s a crucial match that could set the tone for his tenure at the club.

Victory in this fixture would not only boost morale but also set a positive foundation for the rest of the season. There’s a palpable sense of anticipation among the AFC Fylde faithful.

Kevin Phillips’ Vision

Phillips is known for his strategic mindset, focusing on building a cohesive team that thrives under pressure. His goal is to instill a sense of discipline and resilience.

He will work closely with assistant Wess Brown, a collaborator from their days at South Shields, ensuring a strong support system. Together, they aim to steer AFC Fylde towards success.


As Kevin Phillips assumes his role at AFC Fylde, the future looks promising. His experience, both on and off the field, is expected to reinvigorate the club.

Fans eagerly anticipate the transformation he could bring, hoping his strategic leadership will usher in a new era of success.

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